Dit ga je doen
Business unit Middle East Africa (MEA) is the business unit within Royal Swinkels that focusses on delivering sustainable growth in the MEA region.
We are, as a team, on a very interesting journey /growth path in the overall MEA region. While we are successfully moving from a more traditional export model to local production, we are relaunching our most successful Malt brand (Bavaria Smalt) at the same time.
In this role, you are a key player within our team and you have the responsibility for building this renewed Malt based Soft drink in key markets within our region. You set portfolio priorities and build our different brands in line with the brand strategy.
For this role, we are looking for a business marketeer with a proven track record in building brands and leading execution. We see the ideal match with someone who is self-motivated, business oriented, pro-active, creative, sees opportunities and is a real team player.
What are you going to do?
- Implement and carry out brand and business strategies in major internal localization initiatives to substantially further our company's brand and business goals.
- Execute important local above-the-line (ATL) and below-the-line (BTL) marketing efforts.
- Manage new product and packaging initiatives, encompassing the collection of business case data and approval of designs.
- Monitor and interpret consumer feedback and brand performance within the region to unearth prospects for expansion.
- Foster and maintain solid partnerships with essential stakeholders both within and outside of the organization.
Who are you?
- Residing in The Netherlands or Belgium, you are able to make weekly visits to the Lieshout office.
- You take initiative, manage complex projects effectively, possess a Marketing or Communication degree, and bring 4-5 years of experience in marketing.
- Your background includes FMCG or beverage industry work, or experience adapting global brand strategies to local markets.
- Your interpersonal skills are robust, with a good grasp of the MEA market and experience in business development.
- You demonstrate sharp analytical and communication abilities, are proficient in English and another European language (knowledge of Arabic is advantageous), have a driving license, and enjoy traveling.
What we offer
- A good salary including 13th month, 8% holiday pay and 10% bonus on your annual salary.
- 30 days off, travel and homework allowance.
- A good pension plan and discount on the additional health premium.
- Discount at more than 600 sports locations in the Netherlands.
- Big discount on our products in the "Dare to Drink Different" staff shop.
- Always opportunities to develop yourself. In addition to learning "on the job", we have a Swinkels Academy, where you can follow various training and education courses.
